So, what about all the people not coming to your y?
Member retention drives a healthy bottom line, but you can’t retain someone who doesn’t join. And, you can’t replace lost members and see net positive growth, without someone new walking through your doors.
The “non-user market” surrounds you and it has your financial future in its hands.
But, if you don’t know who those non-users are, where they live and what motivates them, they’ll continue to ignore you. And that’s a problem.
Removing the Mystery of the Non-User Market
The Non-User Market has historically been a conundrum. How do you know who you don’t know?
We provide those answers through extensive location-based data that helps you educate, attract and retain those elusive Non-Users. We can match that data with your current membership data to further expose overlaps and gaps in services and outreach.
You can now see the real-world geographic reach of your members and markets from a global-to-granular level. We can describe your community from neighborhood segments to literally a single block.
tap into the power of place
What you don’t know about your community is hurting your bottom line.
We provide insights from over 15k variables, representing
millions of data pointsto observe profiles, patterns and relationships in your community, including:
Demographics | Data on people and households including age, job, income, race & more.
Psychographics | Data on attitudes, beliefs and aspirations from eating organic to politics
Market Potential | Demand for over 4,700 products, services, activities & preferences.
Consumer Demand | Household finances& spending on thousands of products and services.
Segmentation | Profiles by neighborhood on demographics, lifestyle and behavior traits.
No matter how many members you have, many more are missing. And how do you reach who you don’t know?
So, let us take the guesswork and assumptions out of your Non-User Market and give you a roadmap to success.
first, we’ll help you identify who’s missing from your building by reviewing your current members.
then, we’ll help you craft the necessary program and marketing strategies to get non-users in your doors.
Location-based data insights will equip youto generate more informed ideas, make better data-driven decisions, and more concretely measure and manage results,to reach non-users and retain members.
Find or avoid locations based on features such as:
consumer spending & demographics
zoning & much more
Find properties, markets, or places.
Identify, evaluate, or compare using features of your choice.
MARKET RESEARCH / ANALYSIS
Market Research / Analysis
Retail Markets: get consumer data for products, services & more including spending amounts, patterns & behaviors, & preferences -- all based on location.
Market Penetration - See how similar products, services & establishments are doing in any area to better select where to launch.
Segmentation - find clients or customers based on multiple characteristics such as housing & family, vacation preferences & education level, home values & hobbies.
Target Market - find where customers, businesses, or clients with your ideal features are located.
Underserved/at-risk populations - Identify where the need is most concentrated.
Locate & learn about your target market.
Explore existing customers and markets, or find new areas with high market potentials.
GIS Spatial Analysis
Spatial Analysis using GIS or "Geographic Information Systems" allows for different types of data to be combined & assessed using location.