What is GIS?
Atlys is able to provide analysis and reports using data you provide as well as over 10,000 variables related to population, demographics, market research and potential, businesses, and consumer behavior. National data is available and can be requested for different geographies down to the census block, or for a drive-time, walk-time or radial distance around a point of interest.
Market Potential Data
Market Potential data includes more than 2,000 data points for 35 different categories of goods/spending. The data is accessed through ESRI and sourced from industry-leading market research company, GfK MRI, through their consumer survey. According to GfK MRI, each "Market Potential category provide[s] information on the products and services consumers want and the civic attitudes they have.
Atlys uses data only from authoritative sources with statistical evidence of their models and forecasts, and industry-leading companies.
Data used in overview reports and demographic reports, as well as in various simple map-based analysis are based on data from ESRI which includes U.S. Census data, ACS 5-year data, ESRI's own annual estimates and five-year projections.
Consumer spending data through ESRI is derived from the latest Consumer Expenditure Surveys, Bureau of Labor Statistics. Market Potential and consumer spending reports also include the retail demand in dollars which is measured through Esri's "Retail MarketPlace" data. This data is calculated by measuring the retail activity around a location/point of interest (geography, drive-time, walk-time etc.) by comparing consumer spending to retail sales for each major NAICS industry classification related to retail such as food and beverage, electronics, households etc.
How/where does Atlys get the data?
Using ESRI, one of the world's leading Geographic Information Systems providers, we are able to access location-based data to use for displaying data and conducting analyses.
What is GIS?
Geographic Information Systems, or GIS, is a framework that can display and interpret data. GIS is like an online map, calculator and computer, combined.
Most data is connected to a location or a point in space. This location-based, or "spatial data", is the foundation of GIS. Using location as a common reference, GIS can combine diverse types of data through "spatial analysis" which reveals information about the relationships, trends, and gaps between different data points.
Location-based data and GIS provide unique, actionable insights to grow your business, make decisions & design the direction of your vision.
Spatial analysis is built on data that has or can be assigned, a locational reference. Location-based data is abundant and increases as internet connections, GPS-enabled devices, and data sharing across disciplines continue to increase.
Spatial analysis can be as simple as looking at demographics to see where a new business should locate, or it can be as complex as modeling and mapping the impact of climate change and integrating many layers of diverse data.